Building in public

I'm building things I never thought I could.

No code, no background. I'm figuring it out in the open, and handing you everything I learn along the way.

Start reading Who I am

A real, natural photo of Udi goes here.
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The real process

Not the polished after. The during: stuck, lost, and figuring it out in the open.

Lessons you can use

When something finally works, I hand it straight to you so you skip the long way around.

An honest guide

I'll tell you what I can build, what I can't, and what's still over my head. No pretending.

All writing →

Who's writing this? A marketer and a drummer who never thought he'd build software, got obsessed, and started anyway.

Read my story